A targeted email campaign works wonders. Certainly, it could be hard to believe that anybody still opens up e-mail solicitations in the 21st Century , but there is a reason why companies still pay thousands upon thousands of dollars for bulk e-mail services! That reason in fact is that it works. A targeted email campaign can get your message to the very individuals who would almost certainly be receptive to it, to the services and products you have to offer. Being targeted, it’s not spam and less likely to be treated that way. You will remain in their good graces – in addition to those of your ISP or bulk emailing handler! – even if no sale is made (this time around!). And lastly, one doesn’t have to spend thousands and thousands of dollars on a regular basis, either.
You can conduct your very own targeted email campaign from start to finish. But that would need a lot of technical knowledge and also the right technological setup – after all, you would be contacting tens if not hundreds of thousands of people! Spending that big sum of money would mean that such clerical types of problems are taken care of entirely for you, saving you time (as opposed to time and money!). As for the DIYer inside you, there’s nothing quite like the satisfaction of preparing your very own directory of contacts.
Without a doubt, the single most effective aspect of a targeted email campaign is the quality of those e-mail contacts. Are you really reaching your targeted audience? Many bulk-mail services won’t divulge the e-mail addresses for self-evident reasons, but how do you know then if you’re even getting to the correct people or the right types of companies?
You don’t. Therefore the satisfaction of compiling your own directory utilizing software called e-mail harvesters which scour the internet and collect e-mail addresses for you – but you will need to clean the resulting list yourself for redundancies and the like!
