Own a restaurant? Having well-appointed wine racks will nearly certainly help your business. The New York Times lately reported on the curious case of a Chinese restauranteur in Berlin, Germany whose business took off after a television celebrity chef stopped by his establishment on account of a bottle of wine shown in the window.
It’s unfamiliar through the article whether Wu Jinhua, the owner, uses any wine racks, but it’s almost a certainly that he does since he is a wine connoisseur, meaning that he must possess lots of bottles and must want to proudly display them, as he happened to have done that eventful day when his life altered completely.
According to the New York Times article, Herr Wu was just another failed restauranteur, purveying though he was fine Chinese food, “cooked with fresh vegetables and sophisticated ingredients,” in the Fatherland’s most cosmopolitan city. Nonetheless, it was a fine bottle of German wine which Christian Lohse happened to have observed on a table as he passed by, and a customer – and a friendship – was born. The day after Herr Lohse’s television crew discovered the restaurant, business has been brisk ever since, with reservations almost de rigueur.
Alas, the otherwise fine article did not detail all the samples to be found in Herr Wu’s wine racks, though it is clear that he is most enchanted with Mosel riesling. “Riesling and Chinese food, it works,” he is reported to have pronounced. The Chinese food, by the way, is, specifically, “Szechuan and Shanghai-inspired.”
Okay, so you can’t say everyone is going to be a Wu Jinhua with a Christian Lohse strolling amicably by. But the story just goes to show how important it is to create the right effect, just in case. And even if you aren’t a restauranteur, it’s undeniable that just as most any meal will be enhanced with the right wine, most any wine will with be enhanced with the right rack!
