When considering GSM cell phones, get only one that will really be useful to you. Okay, so that’s not earth-shattering advice, but it bears repeating for it’s surprising how so many shoppers actually get stuff that they don’t really find useful. Curiously enough, the widespread availabilty of mobile technology may be a contributing factor to such phenomena: called embarass de riches by Francophones. In other words, a bewildering array of possibilities only leads to glazed eyes and actions born of impatience.
Researchers of consumer psychology can attest to this finding. From GSM cell phones to just about anything else, folks simply have a tough time dealing with too many options, feeling anxious and ever more confused. Even though such a finding might sound crazy, there are quite a few good reasons for it. After all, about half the population — the half known as “guys” — hate to shop. Now why should this be? Generally, it has to do with instant gratification. They want to “get it over with.” Not even a quick and simple purchase will ameliorate this feeling of annoyance, eve with something such as picking up groceries on the way home from work. So just think how much more aggravating it is when something as complex as electronics is involved!
To be sure, guys generally like technological gadgetry, since guys are typically enamored of toys to begin with. Guys like objects; they like controlling things. Yet modern technology offers a bewildering array of capabilities, feature-sets which only hard-core geeks would love spending time poring over…and few people of either sex really want to spend so much time over what is basically a common everyday object, which most consumer electronics are.
That’s not even to mention the other half of the human race known as “girls!” Those who usually enjoy shopping, unless it’s for electronics and such.
The existence of so many people who do not care about cell phones is an important fact. No wonder, isn’t it, that marketing hype is resorted to in order to hasten the purchase? And so people may wind up with thingamajigs that not only do not help them, but may actually hinder their actual wireless communications needs!
This means that a bit of self-awareness is important when looking to buy a cell phone. What exactly do you need to do with a handset anyway? Do you need to send audio-visual material? Surf the web? Are games that important? If you absolutely need data capabilities, do you also have to have WiFi or would your carrier’s cellular network be enough?
